Harrington and Co. Legal
Authority-building site with practice pages, attorney profiles, and local SEO structure.
What the business needed.
High-competition search space. The website looked like it was built in 2010 — no clear practice area pages, no trust signals, no reason to pick this firm over the next Google result.
Prospective clients needed to feel they were dealing with a serious practice before they ever picked up the phone.
How it was solved.
Authority-first design. Detailed practice area pages, attorney profiles, and carefully framed result highlights — general enough to stay ethical, specific enough to feel real.
Contact forms include an area-of-law selector so intake starts smarter. Schema markup for legal services supports local visibility.
Core Web Vitals were optimized hard. Law firm sites get judged on professionalism in the first scroll — speed is part of that judgment.
Stack for this project.
Key moments.
Practice mapping
Defined clear pages for each area of law.
Authority design
Built trust into typography, photos, and layout.
SEO structure
Added schema and local signals.
Intake polish
Improved the contact path for serious inquiries.
Visual snapshots.
