ClearSmile Dental
A calm clinic redesign with booking, service FAQs, and a 98 performance score.
What the business needed.
The existing website had not been updated in six years. It was slow, not mobile-friendly, and had no online booking — patients were calling and hanging up.
In healthcare, trust is the product. The old site did not feel like a place you would trust with your teeth.
How it was solved.
Full redesign with a calm palette and clear service structure. Booking integration, FAQ-backed service pages, and a before/after gallery that feels clinical — not salesy.
Contact forms were structured with care around sensitive information. The priority was clarity and professionalism over flashy animation.
Performance was treated as a trust signal. A clinic site that loads slowly feels careless. We pushed for a 98 Lighthouse score and kept it.
Stack for this project.
Key moments.
Trust audit
Mapped every patient question the old site failed to answer.
Service architecture
Built clear pages with FAQs patients actually ask.
Booking live
Integrated online scheduling into the new flow.
Speed and launch
Optimized assets and handed off with a walkthrough.
Visual snapshots.
